SOA Blog

Have You Seen Me?

QR Code
I’m a QR (quick response) code and you may have seen me around a lot more recently. I’ve been hanging out in print ads in magazines, poster ads for movies and just about everywhere you look these days. As a matter of fact, I made three appearances in the April/May 2011 issue of The Actuary on page 38.

  • How can you find me? I sit next to products you might be interested in.
  • What do I do? Provide you with more information relevant to those products.
  • How do you use me? First, you have to download a QR reader to your smartphone. This is easily done and there’s no cost involved. One of the many places to get a QR reader is get.neoreader.com.
  • What’s next? Once you’ve downloaded the QR reader, just open the QR reader app on your smartphone and take my picture (it may be hard to tell, but I’m already smiling). Your smartphone Web browser will automatically be directed to the exciting, useful and free extra information.
  • What’s in it for you? You have quick and easy access to additional, relevant information—information that can provide you with updates, more details or different perspectives.

So, what are you waiting for?! Check out the QR codes in The Actuary and let us know what you think. We value your feedback, and welcome your ideas for using QR codes with other SOA products and services.

See you soon. Or should I say, you’ll see me soon!

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